I have often been asked why the organizers of Big Brother Africa are running the show year in year out and now they are at the sixth edition. They also add that it is just a waste of money and time.
I laughed because they were not seeing beyond the show. They are only aware that BBA is a TV show. They are not even aware where the sponsorship money is coming from. They see the organizers as people who do not know what to do with their money. What is called in local parlance in Nigeria as “money miss road”.
